SEO (Search Engine Optimization)
It has been a very popular trend over the last 10 years, so let’s describe what actually will be done.
First of all, basic marketing research and analysis of existing information on web space should be done for successful Search Engine Optimization. We should also consider which words are associative with your business, how to build key phrases for Google search and how to create the best optimized text content for a site or application.
Next step is adding cookie policy, robots.txt, sitemap, connecting to Google Analytic, creating reCaptcha code (if needed) and other stuff which secure your site and will generate needed statistics.
Once we know key phrases and the content has almost been created, it is time to add meta data and make content improvement, meaning that there are some rules for headers, count of words per page, image sizes, breadcrumbs, etc.
The last one, but very important thing – social media view. As you know, everybody has accounts on Facebook, Instagram, Twitter, WhatsApp, Messenger, Tumblr, LinkedIn and many other Social Media Platforms where people share the information about news, goods and services, and interesting places. Raccoon Depot team will create preview rules for the best look of your web product for sharing with friends.
PPC (Pay Per Click) and Internet Advertising
Not only billboards, TV-ads and printed cards advertise your business or project. It is known that more than 4.57 billion people are active internet users in 2020 (source: Internetworldstats). Some of them are your potential clients, so the point is to target the right audience.
PPC (Pay Per Click) and Internet Advertising are the fast-growing areas for presenting your business. To start with, we have to investigate who your potential clients are and what advertising platform will be the best.
For example: if you need to sell beauty products it is advisable to create Instagram advertising, if this is something very expensive – we should target people who have money and need to buy it. There are a lot of options for each business and it takes in-depth investigations to create successful advertising for the right target audience on the appropriate ad platform.
The most popular platforms for contexts searching ads are: Google AdWords and Yahoo Advertising.
The biggest platform among social media sites is Facebook Ads (almost 2.23 billion Monthly Active Users on Facebook, 1.3 billion on Messenger and more than 1 billion on Instagram, source: buffer.com).
The LinkedIn Ads can reach only 300 million Monthly Active Users, which is a more effective audience for B2B advertising and expensive goods.
Moreover, there are very prospective areas for video (only video) advertising on YouTube, Vimeo, TikTok.
Raccoon Depot team will define the best advertising platform for your business, choose the right target audience and optimal budget for it.
